2017 – Cariboo Regional District and Butterfly Effect Communications

The Cariboo Regional District has released a report looking at the summer of 2017’s wildfire season, during which 48% of residents in the Cariboo were evacuated from their homes and more than 200 buildings were destroyed. The report contains 70 recommendations to help prepare for future wildfire seasons including suggestions on communications, public education and prevention. The Cariboo Regional District contracted Butterfly Effect Communications to engage in wide public consultation on the experience of the wildfires. The report’s author Tim Conrad heard from more than 2,600 people between October and December of 2017. He conducted 24 community meetings along with an online survey and a Facebook live event.